Assignment 11A – Idea Napkin No. 1

Idea Napkin No. 1

1. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

• My name is Stephany, I am a student at UF in the college of liberal arts and sciences, with the goal to join the medical field as an anesthesiologist. I have a lot of experience with being inside a hospital and learning about different types of diseases due to the biomedical program in my high school. I have volunteered inside the main hospital in Miami.  Through these experiences i found a passion for helping people and wanting to understand what ails them so that i could provide the best possible care. I adapt well to being put into new situations, I can learn the skills quickly and I am ambitious enough to try and find improvements to the way that we do things. It is crucial that people receive the best quality of service from the medical field. 

2. What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

• The idea behind the product is that people would opt into receiving messages from their doctor's offices through text messages, by saying yes to the texts they would then get a text letting them know they have information waiting for them and if they consent to having this information relayed to them through text, they would then get their medical information without having to wait for the office to call them. The other part is an app where you could schedule your doctor’s appointments and make wait time available so you know how long you would be waiting for past your appointed time. 

3. Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common? 

• The key demographic for this would be people 18-40, they are the generation that are more familiar with the way that their smartphones work and are more likely to be willing to adopt this type of technology into their daily habits. Younger people would find it quicker and more convenient to use, as well the people who are parents that can now streamline taking their kids to the doctor’s office without missing work or school.

 4. Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.  

• From what I have learned so far, I believe that clinics and hospitals will use my service and pay me for it because it is going to reduce cost for them in the long run. With less patients taking up the phone lines the nurses and secretaries can focus on other tasks and providing a better quality of care. There are apps that now provide care on demand, where a person can go into a doctor’s virtual wait room and see them for things such as small colds or stomach aches. So they will want to adopt a way to make more of their process electronic.  

5. What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

• The biggest obstacle is trying to show and convince people that we are better than the automated messaging services. Those only serve to frustrate and confuse people as half the time they know exactly what they are calling for and want to get right to it instead of waiting for it to finish the prompt. Those things can also be very hard to understand sometimes, here this would take out having to call and having the option straight to the phone. Hopefully by trial running it they will see that it is a better option for their offices and their patients. 

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.  

• I believe that the combination of all these elements do work well together, the parts that I see problems with are the competition part because there is a service out there that is similar yet so vastly different from what I am offering to people. The other problem is that i have a idea of what i want to offer people but there is no concrete product that I can show others so that they see that this really will make doctor experiences quicker and more stress free.