Assignment 12A – Figuring Out Buyer Behavior No. 1
Figuring Out Buyer Behavior No. 1
Choosing a segment: For this assignment I will be choosing the segment of young adults. The idea is that the people that I am interviewing this round are all people that I believe will benefit the most from this product and will do the most advertising for us as a company as well. One of the people that interviewed is a young man who is actually blind, which is a friend that opened my mind to accessibility. The other interview was with a healthy 20 year old female that I wanted to know if she shared the same view point as me. The last person identifies as a trans-man (so someone who transitioned from woman to man) because they also have a different experience when it comes to having to interact with the medical field which is not as progressive as we like to think sometimes.
Interviews: I was not so much shocked as I was hurt that the idea of an app made my friend angry because sometimes the accessibility options aren't that good, there is a lot he can do but he sometimes rather call because it is easier. Where as the young female actually shared that she had been visiting the doctor more than I had recently thought and did find that the app was going to be a comforting things and something that she really wanted because believed that it will really help her. She also shared that not only would it help her but her family members would be more likely to use it because she recommended it. The last guy was really happy with this idea because sometimes talking to people and interacting with others leads to biases and ideas that he has tried hard to combat it also clears up a lot of problems with forms they would have to fill.
What I learned: I learned that the demand for this product ranges from people who are relatively healthy and would only take a doctors visit every year to people who are constantly in and out of clinics. It serves a person for people that are out and realize that they need to schedule appointments while they are on the go. They are also no longer calling in or waiting to speak to someone on the phone with a nurse who sometimes does not have the time to fully pay attention to what the patient is saying because they have so much to do already as it is. They would only need to worry about sending the text to the patient from their computer which they can do as they are updating the patient's file. There will be more people coming in because especially younger people are very likely to talk about the apps that they are using and want to share it with others and besides the slight headache it might cause will want to teach parents and grandparents to do it, or even be there to do it with them. It is a safety net for people who are not not comfortable with speaking on the phone or have anxiety about talking to others about their problems.
How I would describe this segment: This segment doesn't really have a large awareness that this is a problem that could have been fixed but after being explained to people the idea and how it would benefit them they are glad that this was thought of because they couldn't not imagine not having heard of it.
Choosing a segment: For this assignment I will be choosing the segment of young adults. The idea is that the people that I am interviewing this round are all people that I believe will benefit the most from this product and will do the most advertising for us as a company as well. One of the people that interviewed is a young man who is actually blind, which is a friend that opened my mind to accessibility. The other interview was with a healthy 20 year old female that I wanted to know if she shared the same view point as me. The last person identifies as a trans-man (so someone who transitioned from woman to man) because they also have a different experience when it comes to having to interact with the medical field which is not as progressive as we like to think sometimes.
Interviews: I was not so much shocked as I was hurt that the idea of an app made my friend angry because sometimes the accessibility options aren't that good, there is a lot he can do but he sometimes rather call because it is easier. Where as the young female actually shared that she had been visiting the doctor more than I had recently thought and did find that the app was going to be a comforting things and something that she really wanted because believed that it will really help her. She also shared that not only would it help her but her family members would be more likely to use it because she recommended it. The last guy was really happy with this idea because sometimes talking to people and interacting with others leads to biases and ideas that he has tried hard to combat it also clears up a lot of problems with forms they would have to fill.
What I learned: I learned that the demand for this product ranges from people who are relatively healthy and would only take a doctors visit every year to people who are constantly in and out of clinics. It serves a person for people that are out and realize that they need to schedule appointments while they are on the go. They are also no longer calling in or waiting to speak to someone on the phone with a nurse who sometimes does not have the time to fully pay attention to what the patient is saying because they have so much to do already as it is. They would only need to worry about sending the text to the patient from their computer which they can do as they are updating the patient's file. There will be more people coming in because especially younger people are very likely to talk about the apps that they are using and want to share it with others and besides the slight headache it might cause will want to teach parents and grandparents to do it, or even be there to do it with them. It is a safety net for people who are not not comfortable with speaking on the phone or have anxiety about talking to others about their problems.
How I would describe this segment: This segment doesn't really have a large awareness that this is a problem that could have been fixed but after being explained to people the idea and how it would benefit them they are glad that this was thought of because they couldn't not imagine not having heard of it.
Hi Stephany,
ReplyDeleteI would have liked to have some info from your interviews individually so I could get a feel on how different they were and which ones were successful and which ones weren't. I also think that your defined segment of young adults is vague, I think explaining the age range of that or specifying it even more could help you in your research and also help you to market your product. But I am glad you got some good feedback from your interviews.
Kayla
Hi Stephany,
ReplyDeleteI think you had a very good selection of interviews and a wide array of answers, however, I think you should ask them more questions of what they expect from the app. Also, for those who did like the idea ask them what features they would want on it, and how do they portray the app to work. For those who disliked the idea, asked them why and if there was anything included on the app that would change their mind. Overall, I think you did a great job with your interviews, but just get more details on what prospective customers want